Our Story

Our journey begins with a tale as old as time—a story of courage, resilience, and the indomitable human spirit. The name "Rough Riders" pays homage to the legendary 1st United States Volunteer Cavalry, dubbed the Rough Riders, who etched their names into history during the Spanish–American War of 1898.

These brave souls were thrust into a seemingly impossible death mission—a battle against the odds, facing a formidable enemy on foreign soil. Outnumbered ten to one and confronting a well-trained adversary, the Rough Riders knew they would most likely never return home from battle again.

What made the Rough Riders truly remarkable wasn't their military prowess—it was the diverse tapestry of individuals who rallied under their banner. From cowboys to miners, hunters to store owners, and even teenagers—all united by a common cause, all stepping forward despite the looming specter of uncertainty.

Their bravery wasn't born of blind recklessness; it was forged in the fires of determination and fueled by a shared belief in the power of resilience. They knew the risks, they understood the odds, yet they charged forward with unwavering resolve, daring to defy the impossible.

And defy it they did. Against all odds, the Rough Riders emerged victorious, their triumph echoing through the annals of history as a testament to the human spirit's unyielding strength.

Today, we carry their legacy forward—not just in name, but in spirit. For us, being a Rough Rider isn't just about wearing a label; it's about embracing a way of life. It's about facing life's challenges head-on, knowing that each obstacle is an opportunity to prove our determination and forge our destiny.

Life, much like the battlefield, is loaded with obstacles and difficulties. But as Rough Riders, we embrace the chaos, we conquer the challenges, and we emerge stronger, more powerful, and determined than ever before.

Our apparel isn't just clothing; it's a symbol of our commitment to living boldly, fearlessly, and authentically. It's a reminder that no matter how daunting the journey may seem, we are capable of overcoming anything—because within each of us lies the heart of a Rough Rider, ready to charge forward, ready to conquer, and ready to achieve our wildest dreams.